Articles Archives - BeeHive https://beehive.ba/tag/articles/ Creative Agency Sun, 11 Oct 2020 22:04:56 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://beehive.ba/wp-content/uploads/2020/04/cropped-700x700_BeeHive_site-logo-32x32.png Articles Archives - BeeHive https://beehive.ba/tag/articles/ 32 32 Can you see the bottle in this Coke ad? https://beehive.ba/can-you-see-the-bottle-in-this-coke-ad/?utm_source=rss&utm_medium=rss&utm_campaign=can-you-see-the-bottle-in-this-coke-ad Sun, 04 Oct 2020 18:00:47 +0000 http://demo.qodeinteractive.com/bridge63/?p=5 The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

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]]> Invisible branding: Another big name joins McDonald’s in playing hide and seek.

It’s still early in 2020 but we’ve found already found a major trend in design: ‘invisible’ branding.

In the same month as McDonald’s advertised itself using five words, five colours and no product shots (see below), Coca-Cola pulls off the same trick using colour and logo

Look at the billboard above and you’ll get what we mean; for sure you’ll ‘see’ something else that isn’t there.

Where the McDonald’s ad relied on deconstruction and strong type, the magic of this Coke campaign from Publicis Italy comes from the optical illusion at its heart. Through the curve of that logo, and the perfect bottle-neck width of the ‘Feel it’ tagline, it does indeed feel like a bottle is there.

Arguably very few shapes in the world are as recognisable as the Coca Cola bottle, so iconic is it that our brain needs very little prompting to see it.

The Feel It campaign can be ‘seen’ in several Central and Eastern European markets on OOH, print and social.

By Digital Arts Staff

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]]> NYCxDESIGN Launches Uplifting Citywide Poster Campaign https://beehive.ba/nycxdesign-launnches-uplifting-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=nycxdesign-launnches-uplifting-campaign Sun, 04 Oct 2020 17:01:30 +0000 http://demo.qodeinteractive.com/bridge63/?p=29 NYCxDESIGN has launched ‘An Ode to NYC,’ a poster campaign featuring a bold collection of graphic expressions dedicated to New York City’s enduring creative energy. A collection of iconic posters by local NY designers are on view city-wide in dozens of design showrooms, restaurants, and retail stores, as well as digitally projected in quintessential NYC spots like Fulton Center, Oculus...

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]]> NYCxDESIGN has launched ‘An Ode to NYC,’ a poster campaign featuring a bold collection of graphic expressions dedicated to New York City’s enduring creative energy.

A collection of iconic posters by local NY designers are on view city-wide in dozens of design showrooms, restaurants, and retail stores, as well as digitally projected in quintessential NYC spots like Fulton Center, Oculus at Westfield World Trade Center, and onboard the NYC Ferry fleet.

“We are so thrilled to bring together the New York Community and support area businesses through this heartfelt and creative campaign,” remarked Valerie Hoffman, Program Director, NYCxDESIGN. “The local designers we tapped have created poignant, inspiring posters that illustrate the resiliency, strength and rebirth of our beloved city. We can’t wait to see them come to life in showrooms, retail stores and institutions city-wide.”

The original artworks center around spreading a message of love and support for NY businesses. Posters are sold via Poster House and proceeds will go to the Black Artists + Designers Guild (BADG).

By Dexigner.com

 

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