The .IO domain name is actually the Country Code domain for British Indian Ocean Territory but it’s usually recognized by the tech people as Input/Output. I bet if you are familiar with programming, the very first thought that will come to your mind after hearing the word “IO domain” will be “Is it related to tech or computer industries?”
Well, the answer is yes and no. Though the IO domain is actually a Country Code domain, it’s already widely accepted by the Tech Industries and Start-Ups. A dot IO domain helps instantly signify to anyone seeing your URL that you’re in tech. There are some reasons why the dot io domain got popularity so fast among the tech industries. Let’s have a closer look at the reasons:
Benefits of IO domain
IO Domain Is Simple & Memorable
IO domains are simple and easy to remember. Let’s just consider yourdomain.io; isn’t is simple? If you still don’t get it then let’s take a look at the email: email@example.com. I think you already got the difference. It’s many times better than firstname.lastname@example.org.
Simplicity comes along with the shortness of the io domain and the easy to remember feature puts some extra sugar on it. You would love to speak it out loud.
IO domains have greater availability than other old Gltds. Just consider dot com. Dotcom is in the market for more than a quarter-century and nowadays, it’s too hard to find a good dot com domain that will represent your brand. The same thing happens with other old Gtlds. It’s becoming harder each day to get a simple and short domain name with old Gtlds. Moreover, not all Gtlds are suitable for all brands.
On the other hand, io domains are new and relatively more available. So you got a better chance to find your brand name there than dot com. Above all, there is no restriction on io domain registration. So anybody can get it for their brand visibility.
Search Engines Treat.IO As A Generic Top-Level Domain
Yes, it’s true. Search engines, especially Google, treat the dot io domain as GTLD. So there is no geographical restriction on your io domain. A dot io website will be shown not only to British Indian Territory but also internationally, which will bring global traffic to your website. In other words, your website will get more organic traffic and if ranked well, it will help your brand reach millions of people. Don’t you think its a good reason to buy the dot io domain?
IO Domains Create Short URL
A dot io domain is only two characters long. Which makes it easy to type and easy to remember. Please don’t forget that people usually like short and easy to remember domain names for their brand. A dot io domain is a perfect fit for this purpose and many times better than those long and ugly URLs. What do you think? isn’t it cool to have a dot io domain?
IO Domains Are Already Adopted By Communities
IO domains are already widely adopted by different tech communities for their brand visibility. This is especially true for tech industries and startups. Though io domains are not totally new and already in the market for a few years, it’s popularity is gradually increasing. If any tech startups don’t find their suitable name at dot com then they simply switch to dot io.
There is another secondary benefit and that is the more adoption it gets, the more popular it will become. One day it may compete with the top of the pyramid GTLD’s
The Cons: Is there any?
What Goes Up May Go Down
Dot IO domains are relatively new in the market. We can see its getting momentum gradually, but nobody knows the future and some people still treat it like other weak TLDs and can’t completely trust it. It’s natural and there is nothing wrong with this concept. There are always some new TLDs in the market those create momentum at the beginning and then gradually fade away.
We still don’t know how dot IO will perform in the future but so far we can say that it’s doing better than many new TLDs. Nobody knows the future so we can keep our fingers crossing.
Dedicated To Specific Niche
Well, it’s not a big deal if any TLD gets gradually dedicated to any specific niche but if you consider the total market situation, it will make you sort of concern about this ccTLD. It used to be a ccTLD but it’s getting used internationally and acting as GTLD with a specific niche(Tech Industries). The whole scenario somehow questions its credibility, though the recent popularity boom doesn’t fully align with this idea.
Should You Buy IO Domain?
Well, actually the answer depends on your choice and niche. If we compare the pros & cons, we will see that the pros are present but the cons are actually future which may happen or may never happen.
Your brand is very important to you and brand visibility is also a vital part of your business. A good domain name can help the growth of your business. Your brand says everything about you, your values, your identity, and what you promise to deliver. Your domain also does the same. It can build your brand’s online presence. So it’s vital for your business to select a good domain.
Now the question comes, how to select a good domain name? The answer is easy. A good domain name should be short, simple and easy to remember. You can use keywords in your domain name or you can use a short brand name. As dot com domains are getting harder to find, it’s better to switch to IO domains for Tech and Startup niche because it fulfills the criteria of a good TLD. So if your business is related to technology (like- software, app development), then its better to switch to IO domains. You wouldn’t even have to worry about the availability like dot com. Moreover most of the top domain registrars already offering dot io domain. Just select one and go for your online presence.
IO Domain Name Registration
As I said earlier, most of the top domain registrars already offer the IO domain. I personally favor Namecheap. You can buy your domain from any of the top registrars like GoDaddy, Name, 1&1, etc. All of them provide excellent service and I never had any issues with them. So if you already selected your domain name then instead of waiting, buy as soon as possible because there is always a chance that someone else can buy that domain before you. If you haven’t selected your domain name then select it wisely. After buying your domain you will need good hosting. I would suggest you view the offered packages from different hosts and see which one fits you most. You can always buy your hosting from the domain name provider if they offer good quality hosting service.
Frequently Asked Questions About IO Domains
The answer depends on some factors. Though dot com is the top choice for most people, still if you are planning for a tech startup or tech company website then why not dot IO? IO domains are especially great for tech industries and a lot of companies & startups who offer technology-related service are using dot IO domains.
IO domains are simple, short, trendy, memorable and create small URLs. The “I” signifies input & “O” signifies output. So they are very popular in tech-related industries.
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